Lifetime Achievement Award

Bob McConkey

Bob McConkey is a luminary in the auto auction industry, rooted deeply in the bustling community of Spokane, Washington. His journey is a narrative of vision, growth, and an unyielding commitment to the auto remarketing domain. Following the entrepreneurial spirit of Bob McConkey Sr., who was instrumental in ushering the auto remarketing business into Washington State, Bob Jr. embarked on a collaborative venture, co-founding Dealers Auto Auction of Spokane (DAA) in 1992 alongside Greg Mahugh. This endeavor was the cornerstone that burgeoned into the highly reputable DAA Northwest, and later, the expansive McConkey Auction Group (MAG). Through steadfast leadership and a keen understanding of the market, McConkey steered DAA Northwest to become a hallmark of trust and quality in the industry.



The trajectory of success didn't plateau there; under McConkey's astute guidance, DAA Northwest metamorphosed from a nascent venture to a powerhouse in the regional and national auto auction landscape. His innovative ethos led to unique marketing stratagems, like the engaging “Rock & Roll Sale” event, which not only bolstered business but also etched a distinctive brand identity. The forward momentum propelled by McConkey didn’t just resonate within the bounds of Spokane; as the CEO and President of MAG, he orchestrates auction operations across various locales, seamlessly intertwining traditional auction models with digital innovation through platforms like MAG Now. This digital pivot underscores McConkey's foresight in embracing modernity, ensuring a vibrant and dynamic auction experience for clients.

Bob McConkey’s illustrious career is a blend of traditional business acumen, modern-day innovation, and a deep-seated sense of community. His indelible imprint on the auto auction sector reverberates far beyond the hub of Spokane, rendering him a sterling recipient for the lifetime achievement accolade in the Best of the West Awards. The award not only mirrors the high esteem McConkey commands in the business community but also celebrates a legacy rich in growth, community engagement, and an unwavering resolve to propel the auto auction industry into a flourishing future. His story is a compelling testament to what visionary leadership coupled with a robust understanding of the industry dynamics can achieve, making Bob McConkey a revered name in the automotive remarketing sphere.

Business Leader of the Year

Chris Bornhoft

Chris Bornhoft, the dynamic force behind Bornhoft Commercial, has been awarded the prestigious West Plains Chamber of Commerce Business Leader of the Year Award, an honor that recognizes his outstanding contributions to the local business community.

Chris and his wife Marianne have been the driving force behind a lot of projects in the region. While Chris predominantly oversees commercial ventures, Marianne's expertise lies in the realm of residential development. 

Together, they have made significant investments in the West Plains region, demonstrating their commitment to its growth and prosperity.

The Bornhoft duo has been instrumental in pioneering multiple projects on the West Plains, including the innovative Garage Lodge, and more recently, a 36-unit apartment complex in the outlying area of Cheney. 

Bornhoft commercial ventures have collectively injected over $14 million into the local economy, sparking economic vitality and creating new opportunities for the community.

For Chris Bornhoft, the success of these projects is more than just a testament to his business acumen; it's a testament to his deep-seated appreciation for community ties. 

Bornhoft places immense importance on fostering partnerships with specific goals in mind. These partnerships, he believes, are the lifeblood of sustainable development and growth.

Bornhoft acknowledges that the path to progress isn't without its hurdles. 

Challenges such as navigating stormwater regulations and the additional work and planning required for large-scale projects are constant companions on this journey. 

However, he remains undeterred, fueled by a vision of more efficient land utilization in the area and a fervent desire to see more community members actively engaged in the development process.

Bornhoft emphasizes the need for greater community involvement and collaboration. 

“I'd like to see more people get involved, people who want to make a difference in helping the West Plains thrive,” Bornhoft said.  “I mean people that want jump in and take action.”

“We all have a role to play in shaping our community's future.”

As the West Plains Chamber of Commerce Business Leader of the Year, Chris Bornhoft stands as an exemplar of what can be achieved when vision, dedication, and community spirit converge. 

His commitment to elevating the West Plains and fostering prosperous partnerships serves as an inspiration to others who seek to make a meaningful impact in the world of business and community development.

https://bornhoft.com/

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Written by Matthew Stephens

141st Air Refueling Wing

MSgt Ruben Wright


MSgt Ruben Wright serves as the Aerospace Ground Equipment Flight Chief within the 141st Maintenance Group, 141st Air Refueling Wing, Washington Air National Guard. Recently returning from a deployment to Anderson AFB, Guam in support of the Pacific Theater Support package, MSgt Wright showcased exemplary resolve. During this deployment, he and his team encountered the formidable Category 4 Typhoon Mawar. The typhoon ushered in severe conditions, challenging the lodging of personnel while demanding the upkeep of aircraft and equipment. Amid these trials, MSgt Wright's steadfast leadership was pivotal in restoring backup generator power for over 500 personnel, a crucial step toward maintaining operational integrity in the face of adversity.

His responsibilities didn't end with restoring power; MSgt Wright orchestrated the strategic relocation of aircraft to five different locations, ensuring their safety from the typhoon’s wrath. During the recovery phase, his hands were instrumental in clearing the aircraft ramp of debris, carving out a pathway for emergency response aircraft—a vital link for rescue and supply efforts to the island of Guam.

He assisted with three overturned vehicles, recovered displaced support equipment, and facilitated the collection of 5,000 pounds of trash from the airfield, actions that were crucial in reopening two vital runways. MSgt Wright's relentless efforts not only exemplified a high degree of leadership but also reflected a profound commitment to the mission and the well-being of his comrades. His story is a shining testament to resilience, strategic acumen, and the unwavering spirit of service.

92nd Air Refueling Wing

A1C Devyn Weaver

On 18 August 2023, Airman First Class Devyn Weaver exhibited extraordinary valor and unwavering dedication during a mutual aid wildland response mission. Assigned to flank the life-threatening wildland fire in the Lakeland area, Airman Weaver's actions proved instrumental in halting its advance.

With relentless determination, Airman Weaver made multiple courageous attempts to reengage the fire, displaying exceptional skill and composure under immense pressure. Through his resolute efforts, the fire was successfully pushed back, safeguarding the community of Lakeland from its destructive path.

Airman Weaver's team received a critical assignment to prevent the fire from leaping across State Road 902, ensuring the safe evacuation of 12,000 residents. Their coordinated and fearless actions established a vital anchor point, enabling Spokane County crews to initiate staging operations effectively.

In the face of peril, Airman Weaver's truck remained steadfast, flanking the fire along SR-902 with precision and vigilance. His actions were pivotal in ensuring the flames did not breach the road, averting potential catastrophe and extinguishing spot fires with unmatched proficiency.

Airman First Class Devyn Weaver's exceptional bravery, selfless dedication, and expert firefighting skills during this mission exemplify the highest standards of military service. His resounding success in protecting both life and property stands as a testament to his outstanding valor, exceptional service, and unwavering commitment to the safety of the community.

336th Training Group

SMSgt Shawn P. O'Day

Senior Master Sergeant Shawn P. O’Day enlisted in the Air Force in April 2004. His career spans assignments supporting 4 Major Commands and 3 Geographic Combatant Commands where he filled various leadership positions ranging from NCOIC, Flight Chief, Command Inspector General,

Superintendent, and Senior Enlisted Leader. In addition, he has deployed multiple times supporting OPERATIONS IRAQI FREEDOM, ENDURING FREEDOM, NEW DAWN, and Joint Task Force Horn of Africa.

Senior Master Sergeant O’Day has filled two crucial roles over the past year, culminating in his recognition as the 2023 Survival, Evasion, Resistance, Escape (SERE) Airman of the Year! First he served as the 336th Training Support Squadron Senior Enlisted Leader, leading a diverse unit of 123 personnel spanning 34 Air Force Specialties, providing support to fifteen AETC High-Risk of Isolation courses for over 15,000 students annually.

Most recently, Senior Master Sergeant O’Day has assumed the role of Senior Enlisted Leader, 22d Training Squadron, which was his first assignment as a young Airman. Here at Fairchild Air Force Base, Washington, home of the United States Air Force SERE School, he serves as principal advisor to the commander on all matters affecting the morale, welfare, professional development, and combat readiness of 217 Airmen. The unit’s mission is to support Department of Defense Personnel Recovery and USAF Combat Search and Rescue mission areas through preparation of personnel at risk of isolation from friendly control.

Medical Lake Educator of the Year

Sara Lamb, 6th and 7th Grade Math

Sara joined Medical Lake Middle School in 2022 after her husband was stationed at Fairchild AFB.  Sara teaches math to 6th and 7th grade students and this was an adjustment for her after spending her entire career as an elementary teacher.

She quickly adjusted and settled into her new role. She is excelling in many areas as a teacher and she demonstrates the traits and skills that any parent would want in their child's teacher. She is extremely patient and kind and she is always willing to adjust her teaching to meet the needs of our students

 She is a strong communicator with families and they rave about her ability to keep them informed on their child's progress in her class. She is a leader among her peers providing valuable coaching to inexperienced teachers, she is easy to collaborate with, she is eager to help other staff learn something new, and she is a problem solver at staff meetings. Where she goes above and beyond is in her willingness to support students outside of school. She is committed to attending our school's sporting events, choir and band performances, drama performances, and many other activities that our students are involved in outside of school. Finally, she serves on various committees and is always willing to step up when help is needed.

Two recent examples of this include her volunteering to be our school's 504 coordinator and lead our school through our main fundraising event of the year. We are very sad we only get to reap the many benefits of Sara for one more year before her husband gets stationed elsewhere, but our school will be in a better place because of her efforts. It is an honor to recommend Sara Lamb as Educator of the year.

Cheney Educator of the Year

Courtnie Mirabelli, Multi-lingual Language Teacher

Courtnie is a selfless educator who continuously demonstrates an unwavering belief in the potential of all students.  She goes above and beyond to create a nurturing and inclusive school environment where every student feels valued and empowered to succeed.

This has been evidenced in all areas of Windsor.

From School Board presentations, staff professional development opportunities, co-teaching in classrooms, to home visits.  There is no barrier that will prevent Courtnie from providing her students with opportunities to feel seen, valued, represented and important.

Courtnie’s professionalism, dedication, and love of students has garnered the admiration and respect of staff and family members alike.

She is a symbol of all that we hope to see in an educator and is truly making a difference in the future of the generations she serves.

Medical Lake Business of the Year

DirtWorx Land Management

Medical Lake, a picturesque community nestled in the heart of Washington State, is home to a thriving local business that's making a significant impact. 

Dirt Worx, a company specializing in heavy equipment operation and earthmoving services, has been named the Medical Lake Business of the Year by the West Plains Chamber of Commerce, and for excellent reasons. 

Established in 2018 by owner Matt Aleria, Dirt Worx has rapidly become an integral part of the community, providing invaluable services, and exemplifying the spirit of self-reliance.

Matt Aleria, the proud owner of Dirt Worx, brings over 15 years of experience in the heavy equipment industry to the table. 

His dedication, hard work, and passion for his craft have been pivotal in building the company's sterling reputation. With a background in operating heavy machinery, Aleria's expertise has been instrumental in successfully executing a variety of projects, ranging from excavation and site preparation to landscaping and grading.

What truly sets Dirt Worx apart is its unwavering commitment to the West Plains. Aleria firmly believes that community is the bedrock of any successful business, having demonstrated this belief through his actions. 

Whether it's contributing to local events, supporting charity drives, or lending a helping hand to neighbors in need, they are deeply involved in Medical Lake's communal life. Their dedication goes beyond business—it's a genuine desire to make the community a better place for everyone.

One of Dirt Worx's key principles is being a 100 percent self-funded business. This independence is a testament to their commitment to self-reliance and underscores their determination to provide high-quality services without external influences. 

By staying self-funded, they have the freedom to prioritize their customers' needs and work on projects that genuinely matter to the community, instead of being driven solely by profit margins.

The Business of the Year award from the West Plains Chamber of Commerce is a well-deserved recognition of Dirt Worx's outstanding contributions to the Medical Lake area. 

This accolade highlights the company's dedication to excellence.  It's not just a celebration of their achievements in a few short years but an affirmation of their long-term vision.

In a world often dominated by larger corporations, Dirt Worx serves as a reminder that small, community-focused businesses can have a profound impact. 

Demonstrating that success is not just measured in terms of profit but also in terms of the positive influence a business can have on the lives of the people it touches.

As Dirt Worx continues to grow and evolve, there is no doubt that they will remain dedicated to their core values of quality, community, and self-reliance. With Aleria at the helm, and a team that shares his passion and commitment, the future is indeed bright for Dirt Worx and the community of Medical Lake. They've set an inspiring example for businesses across the region, showcasing the power of dedication to the well-being of both clients and the community.

https://dirtworxlminc.com/

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Written by Matthew Stephens